July 30, 2024

Boost Your Revenue: Top Sales Training Programs for 2023

Feeling like you're always chasing sales targets but never quite hitting them? It might be time to rethink your approach. Sales training programs can help boost your skills and improve your results. In this article, we'll look at the top sales training programs for 2023 that can help you increase your revenue.

Key Takeaways

  • Sales training programs can significantly improve your sales skills.
  • The right training program can help you hit your sales targets more consistently.
  • Top programs for 2023 include ASLAN Training, Revenue.io, and HubSpot Academy.
  • These programs offer both virtual and in-person training options.
  • Investing in sales training can lead to better customer relationships and increased revenue.

1. ASLAN Training and Development

ASLAN Training and Development offers a variety of customized training options, ranging from workshops to comprehensive programs. These are tailored for inside sales, field sales, leadership, and call center teams. The main focus is on developing a customer-centric sales mindset.

ASLAN’s sales training program emphasizes a buyer-centric approach, active listening, and consultative selling. This training equips sales teams with the skills to deeply understand customer needs, engage effectively, and navigate complex sales scenarios by fostering meaningful relationships with buyers.

Key Features

  • Other-Centered® Selling for Contact Centers: Learn how to upsell and improve customer loyalty in the contact center.
  • Other-Centered® Selling for Business Development: Navigate emotional resistance to sales pitches and earn trust.
  • QuadCoaching™: A brief workshop to help managers refine their coaching techniques.
ASLAN Training and Development are the kingmakers: strategies for scaling up sales - enhance training, foster continuous learning, utilize mentorship, implement effective strategies like targeting the right audience and creating compelling incentives.

2. Revenue.io - 7 Habits of Highly Successful Salespeople

Revenue.io offers a standout training program called "7 Habits of Highly Successful Salespeople." This program is designed to help sales professionals develop essential habits that drive success. Training is worthless unless it becomes a habit.

Key Habits Covered

  1. Prioritizing time effectively
  2. Building strong client relationships
  3. Mastering the art of discovery meetings
  4. Leveraging sales tools efficiently
  5. Continuous learning and improvement
  6. Setting and achieving goals
  7. Maintaining a positive mindset

Why Choose Revenue.io?

Revenue.io is known for its practical and actionable training methods. The program includes on-demand webinars with sales legends like Jason Bay and Jake Spear, offering a masterclass on leading the perfect discovery meeting. This makes it a top choice for those looking to maximize revenue with top sales enablement tools for 2023.

The world of sales is changing practically every day. Adapting to these changes with the right habits can set you apart from the competition.

3. HubSpot Academy

HubSpot Academy offers a comprehensive inbound sales training program that is both free and accessible to anyone, anywhere, at any time. This makes it an excellent choice for busy professionals looking to enhance their sales skills without a significant time commitment. The course includes quizzes and practical exercises to keep you engaged and help you apply what you've learned.

Pros:

  • Free and accessible
  • Engaging quizzes and exercises
  • Short duration, easy to fit into busy schedules
  • Teaches you how to use HubSpot’s CRM effectively

Cons:

  • Limited depth due to short duration
  • Online-only format may not suit everyone
HubSpot Academy's sales training courses and programs equip you with the techniques, skills, and habits you need to close more deals and become a top performer.

4. Sandler Training

Sandler Training offers a unique approach to sales training, focusing on the revolutionary Sandler Selling System. This system is built around the powerful BAT (Behavior, Attitude, and Technique) success triangle, which helps sales teams tackle challenges head-on. 88% of sales professionals who use the Sandler method see improvements in their sales strategies.

The training program follows an interactive four-step approach:

  1. Awareness and Knowledge
  2. Application
  3. Skill-Building
  4. Mastery-Level Habits

This ensures that the concepts are not only learned but also applied effectively in real-world scenarios. Sandler Training is recognized as one of the top virtual sales training companies in 2023 by Selling Power.

Experience unparalleled growth with Sandler's comprehensive sales tools and continuous post-training support, designed to foster long-term success.

5. The Brooks Group

The Brooks Group has decades of experience in sales training, offering interactive programs that follow the IMPACT Selling® model. These programs are tailored to your company’s structure, KPIs, and management process, among others. They include e-learning courses and workshops to refine specific skills.

Here are some unique training programs offered by Brooks Group:

  • Conversations with Confidence: Customizable in-person or virtual training that helps sales reps build long-term trust with customers by confidently navigating challenging conversations.
  • IMPACT Selling®: How to seamlessly move through a consultative selling process, from prospecting to relationship building.
  • Coaching to IMPACT: Designed for sales leaders to improve the quality of their sales coaching.
The Brooks Group designs tailored programs to fit your specific business needs and goals.

6. Richardson Sales Performance

Richardson Sales Performance is well-known for its sales training programs that aim to boost various sales capabilities. Their courses cover essential skills like consultative selling, negotiation, and sales coaching. The training focuses on building strong client relationships, understanding buyer needs, and using effective communication strategies to achieve successful sales outcomes.

Richardson offers a range of training courses tailored to different job roles. These courses are part of the Connected Selling Curriculum, which includes four stages: creating your pipeline, winning opportunities, growing your accounts, and managing sales. This structure makes it easy to choose a course that will help your sales team meet their goals.

Here are some of the courses Richardson Sales Performance provides:

  • Sprint Prospecting™: An agile approach for targeting, messaging, and building relationships with new prospects.
  • Consultative Inside Sales Training Program: How to build rapport and engage with prospects naturally.
  • Storytelling Training Program: The value of storytelling in your sales pitch and advice on how to do it well.
Richardson's training programs are designed to be adaptable, with short-burst video assets and visible progress tracking, making it easier for sales reps to learn and apply new skills effectively.

7. Dale Carnegie Sales Training

Dale Carnegie Sales Training is renowned for its focus on building strong relationships. Their programs are available in 35 languages and 80 countries, making them accessible to a global audience. The training incorporates principles from the famous book “How to Win Friends and Influence People.” This approach helps sales professionals create positive change and growth, ultimately improving their overall performance.

A few sales courses include:

  • Winning with Relationship Selling: Learn how to build relationships based on trust from established credibility and a mutual understanding of value.
  • How to Prospect and Build New Customers: Key skills to land new appointments with decision-makers.
  • Sales Leadership Excellence: Skills such as finding the right salespeople for your team, coaching for peak performance, and running powerful sales meetings.
Trust has become so important to sales, and Dale Carnegie's Winning with Relationship Selling program gives you the necessary skills and strategies to cultivate trust, build rapport, and foster long-lasting client partnerships that increase your sales performance.

8. RAIN Group

RAIN Group is an award-winning company that offers a variety of programs tailored to fit your needs. Their sales training and development programs are designed to help sales professionals master skills and improve performance at every stage of the sales cycle.

Here are just a few of RAIN Group’s options:

  • Strategic Account Management: Tactics to help you manage and grow your accounts.
  • RAIN Sales Negotiation: Rules for success and tips for navigating high-stakes negotiations with buyers.
  • Virtual Selling: How to communicate and build relationships with buyers online and technology that will elevate your sales pitch.
Sales training is a critical component in equipping sales professionals with the knowledge, skills, and strategies necessary to effectively engage with buyers.

9. Challenger Sale

Challenger Sale offers both self-paced and instructor-led sales training programs. These programs are backed by ongoing research and the popular book, The Challenger Sale. The main goal is to challenge traditional sales thinking. Sales reps will learn behaviors to take control of sales and guide buyers to a decision. By using the Challenger sales method, reps can help customers see their business in a new light.

Challenger Inc. provides a full range of services, including training programs, online courses, and coaching tools. These help organizations adopt and keep using the Challenger method. This method is great for salespeople to navigate complex deals more effectively.

Challenger Inc. is a global leader in sales training and consulting, focusing on complex sales. Their main offering is the Challenger Sale method, which helps sales reps challenge customer assumptions and offer unique solutions. This builds trust and credibility early on, making it easier to handle tough deals.

10. Miller Heiman Group

The Miller Heiman Group is renowned for its innovative approach to sales training. Their programs are designed to boost sales performance and enhance customer engagement. Their methodologies are powered by innovative technology and often include certification upon completion.

Key Features

  • Focus: Sales performance improvement, strategic selling, customer engagement, sales leadership
  • Format: Online, instructor-led
  • Audience: Salespeople, sales leaders, customer service teams, business development professionals
  • Length: Typically ranges from 1 to 3 days
  • Cost: $100 – $20,000

Course Offerings

Here’s a small sampling of their courses:

  1. Strategic Selling
  2. Conceptual Selling
  3. SPIN Selling
  4. Large Account Management Process (LAMP)
The Miller Heiman Group helps businesses become kingmakers by building sustainable sales models. Look for skilled, passionate sales team members, streamline workflows, master customer segmentation, and optimize conversion rates for business growth.

Conclusion

In today's fast-paced business world, having a strong sales team is more important than ever. The right sales training program can make a huge difference in your team's performance and your company's bottom line. From improving sales skills to building better customer relationships, these programs offer a variety of benefits. By choosing the right training, you can help your team hit their targets and boost your revenue. So, take the time to explore your options and invest in a program that fits your needs. Your future success depends on it.

Frequently Asked Questions

What is a sales training program?

A sales training program is a course or workshop, either online or in person, that helps salespeople improve their skills. It covers both soft skills, like communication, and hard skills, like using sales tools. The goal is to make salespeople better at their jobs.

Why is sales training important?

Sales training is important because it helps sales teams perform better. Better training can lead to more sales, improved customer relationships, and overall business growth.

How do I choose the right sales training program?

To choose the right sales training program, first figure out what your team needs. Look for programs that cover those areas and check reviews or testimonials. It's also good to see if the program offers both in-person and online options.

What are some key topics in sales training?

Key topics in sales training include product knowledge, active listening, mastering the sales process, CRM skills, and handling objections. These areas help salespeople become more effective in their roles.

Is in-person sales training better than virtual training?

Both in-person and virtual sales training have their benefits. In-person training can be more intensive and interactive, while virtual training offers flexibility and convenience. The best option depends on your team's needs and schedules.

Can sales training really boost revenue?

Yes, sales training can boost revenue. When salespeople improve their skills, they can close more deals and build better relationships with customers. This leads to higher sales and more revenue for the business.

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